First impressions really count – Did you know that people decide within seconds whether or not they like a piece of jewelry?

Color choices in jewelry design are critical because the majority of that near-instantaneous decision is based on the color.

Red increases blood pressure, orange stimulates appetite while blue is very calming. Changes in heart rate, appetite, mood and more are explored in the field of color psychology. These reactions to color are used to subtly reinforce the desired message, whether marketers, designers, stylists, or therapists.

Understanding what emotions people usually feel and what associations people commonly make with each color will help you design jewelry that gets the reaction you or your client want.

Learn more about each color in our Create Jewelry With Feeling series: